DETAILED Q&A
What you
Want to, Need to, Should
KNOW
Website Refresh
What exactly does the website refresh include?
We’ll transform up to five key pages of your website to better reflect your brand, optimise the customer journey, and improve usability. This includes design updates, structural enhancements for better navigation, and updated imagery. While we encourage professional, custom images of your brand or products, we can also source high-quality, commercially licensed images that resonate with your ideal audience and enhance your brand presence.
What happens if I need changes beyond the 2 rounds of revisions included?
Two rounds of revisions ensure we fine-tune your website to perfection. If additional updates are needed, these can be accommodated at a competitive hourly rate of $120+gst per hour. We’ll always discuss and agree on the scope before proceeding.
Are advanced features like e-commerce or plugin integration included in the refresh?
The refresh focuses on enhancing your site’s appearance, usability, and structure. Advanced functionalities, such as e-commerce or additional plugins, are not included but can be added at an extra cost tailored to your needs.
Social Media Management
Will you create unique content for each platform, or will posts be duplicated across platforms?
Our content strategy is tailored to maximise impact on Instagram and Facebook. While the core content remains consistent, we ensure it’s optimised for both platforms to maintain quality and engagement.
How will you ensure the content aligns with my brand voice and style?
During onboarding, you’ll provide us with key details about your brand’s tone, style, and audience. Combined with our extensive experience in creating content that resonates, we ensure every post feels like an extension of your voice.
What does “4 hours of engagement” include?
Our engagement service includes interacting with your audience by responding to comments, answering direct messages, liking relevant content, and fostering meaningful conversations to build stronger community ties.
Do I have final approval on posts before they’re published?
Absolutely. We use a collaborative platform that makes it easy for you to review and approve all posts before they go live. Your input ensures every piece of content aligns with your expectations.
Meta Ad Campaigns
Ad budgets are not included and will need to be managed separately. We’ll recommend an optimal budget based on your goals, but you have complete control over how much you invest in ad spend.
How do you decide on the ad audience and objectives?
Our team crafts ad strategies based on your business objectives, industry trends, and target demographics. Whether you’re driving traffic, generating leads, or boosting sales, we ensure your audience is laser-focused for maximum results.
Will I get to review ad creatives and copy before they go live?
Yes, every aspect of the ad, from the design to the messaging, will be sent to you for approval. Your feedback ensures the campaigns are perfectly aligned with your vision.
How many revisions or adjustments to ad campaigns are included each month?
Two revisions are included per campaign each month. This allows us to refine the strategy based on performance or your input.
Sales Funnel Creation
What tools or platforms will you use to build the sales funnel?
We aim to work within the platforms you already use, such as FloDesk, ActiveCampaign, Klaviyo, or others. We may need to use tools like Zapier to connect your systems seamlessly, which comes at an additional monthly cost.
Will the sales funnel integrate with my existing systems?
Yes, if your systems are compatible. If you don’t currently use a CRM or email marketing platform, we’ll guide you in selecting one. These tools are essential for a successful funnel.
What happens if I need additional funnel steps or changes to the structure?
Minor adjustments are included, but larger-scale changes or additional steps will incur extra costs, quoted based on the scope. We’ll always collaborate with you to ensure the funnel fits your needs.
Do I retain ownership and access to the funnel after the 6 months?
Yes. Everything we create is set up under your accounts, giving you full control and ownership even after our work together ends.
Email Marketing
Will the emails be written in a way that aligns with my brand’s tone and objectives?
Yes. Every email is crafted to match your brand’s voice and objectives. You’ll review and approve each one to ensure it aligns perfectly.
What types of emails will be included?
The email campaigns are tailored to your business goals and can include newsletters, promotional emails, or drip campaigns.
How are the email campaigns measured for success?
Success is tracked through open rates, click-through rates, and conversions. Our ultimate focus is driving measurable outcomes, such as purchases, sign-ups, or new clients.
What happens if I need more than 2 campaigns in a given month?
Additional campaigns can be created for $280+gst per email.
SEO Optimisation
How will you identify which keywords to target?
We conduct in-depth keyword research, including analysing competitors and industry trends, to identify the most valuable search terms for your business.
Will you provide SEO reporting that shows improvements in rankings and traffic?
Yes. Although SEO results can take time, you’ll see a detailed growth report by the end of the 6 months, highlighting traffic increases and improved rankings.
Does this include technical SEO fixes, or is it limited to on-page optimisation?
This package focuses on on-page SEO, including keyword optimisation, meta tags, and content updates. Technical SEO fixes are not included but can be added for an extra fee.
Blog writing & Design
Who will decide the topics for the blog posts? Can I suggest topics?
We can develop topics based on SEO research or align with your suggestions. Collaboration ensures the topics are relevant and impactful.
How long will each blog post be, and will they include visuals or infographics?
Each post will be 700-800 words, optimised for SEO, and include a relevant image. Infographics can be included if provided by you.
Will the blog posts be published directly on my website or just delivered for my review?
They’ll be sent for your approval first and published or scheduled upon request/approval.
Monthly Reporting
What specific metrics will be included in the monthly reports?
Reports will include data on email campaigns, SEO performance, ad results, and social media engagement.
Will the reports include recommendations for improvement or just performance summaries?
We provide actionable insights and pivot strategies monthly to ensure continuous improvement.
How will these reports be delivered?
Reports are delivered as PDFs or live links for easy access.
Q’s about cost
Are there any costs outside of the package price I should be aware of?
Additional costs include Meta ad spend, third-party tools, and platform subscriptions.
What happens if I need services outside the package scope?
Additional services can be billed on an ad hoc basis or as part of a custom retainer package.
Do I need to pay for third-party software separately?
Yes, to make full use of the package, you’ll need to have or subscribe to platforms like CRMs or email marketing tools.
Q’s about communication
How often will we communicate during the six months?
Expect weekly email updates and bi-monthly review calls.
Who will be my main point of contact?
Your dedicated account manager will oversee your project, with access to the wider team as needed.
Will I have visibility into the progress of my deliverables?
Yes! You will be added to our Asana platform, where you can track monthly progress on all deliverables. This is also where we’ll share proofs, links for review, and updates for your approval. Asana ensures clear and efficient communication throughout the project, keeping everything organised in one central place.
Q’s About Policies and Procedures
What happens if I miss a payment on the 50/50 or monthly plan?
Payments are set to auto-charge. Missed payments incur a $50+gst daily late fee.
No, pausing disrupts our strategy and timelines, so it is not allowed.
What happens if I want to cancel early?
This package is a 6-month commitment. Early termination requires full payment of the remaining balance.